This peculiar name is a contraction of Roll film and the designer’s last name: Heidecke.
It allows comfortable, ergonomic viewfinding which covers 100% of what will end up on film. Most Rollei WLF’s also have a pop up magnifier which makes achieving accurate focus very simple and the WLF’s on some of the Rolleiflex’s are removable allowing for a Prism finder to be attached for sports or documentary photography where you will be on the move and can’t be distracted by the reversed image.
The negative size produced is the very common (for the time) 6×6 size. Being a square format means that there is no need to tilt the camera to get a landscape or portrait orientation.
The Rolleicord III was introduced in 1950 by the Rollei-Werke Franke and Heidecke corporation.
The Rolleicords were designed as the less expensive version of the flagship Rolleiflexes.
The Rolleiflex is widely known as the “THE” camera that set the standard in TLR design.
Many offshoots came from the original Rolleiflex design with companies all over the world creating their versions.The shutter is a Compur-Rapid with speeds from 1/500 sec to 1 sec. Attached to the camera internally was the Rolleikin 35mm adaptor, more on that below. The lenses are extremely clean and the body leatherette is in perfect shape. However, perhaps because of non-use, the slow shutter speeds (1/10, 1/5, 1/2, 1 sec.) are dragging.A light cleaning and lubrication should get them to working condition.Boasting a fast and extremely high-quality lens (both the Zeiss Planar & Schneider Xenotar), the 3.5F quickly became a favorite model of both professional photographers (like David Bailey & Diane Arbus) and serious amateurs.And maybe even your grandfather or great-grandmother!They retained the same twin-lens design and excellent leaf shutters of their more expensive siblings.