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Charly has appeared on expert panels for Londonist, Ad Week and The Europas. We are returning to the HAC again for a fourth year, but every year I try to add something new to the event, so don’t worry this year there will be more surprises! Caroline is the founding matchmaker of Mutual Attraction, London’s leading award winning dating agency.

Called "hyper personal interaction," it is well documented that people disclose personal details at double the rate the normally would when they are online.

What results is a false sense of intimacy between two people, and while this feeling may aid the romantic connection promised by dating services, it can equally result in misunderstandings.

Charly Lester first founded The Dating Awards in 2014 as a response to questions which readers of her popular dating blog ’30 Dates’ sent in, asking for advice on which dating sites, apps and services to use.

Now in their 4th year, the UK Dating Awards is the largest dating industry event in the world, and Charly has also taken the Awards to the US and the European mainland.

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